Utilizing network marketing software to automate your MLM business could be the single biggest key to your success or failure. Computer software is considered the intangible component of the computer system, meaning it can’t be touched. However, network marketing involves the human touch. So how do we use network marketing software to make that magic connection?
All to many network marketers have the false conception that a business can be built on tools alone. Unfortunate souls have blasted millions of opportunity emails only to be disappointed when not a single person signs up.
Their false hope was based on the premise of blasting a mass email and the expectation having the recipient follow a link, sign up, and hence, make money.
What is missing is the human component? You!
Technology is as only good as the person using it. Yes, you can reach thousands of people with a click of a button. But what good is it if no one wants to hear from you?
Find ways to solve problems and be of value.
Network marketers want solutions. For example, they want software that is able to sift and sort deadbeats from qualified leads. They don’t want to exhaust their throat by spending hours on the phone cold calling leads only to be hoarse and emotionally deflated.
Voice broadcasting is considered by some the ultimate network marketing software tool. Here’s how this software works:
1) Get a list of qualified leads. These must be individuals who have opted in to a lead capture page requesting a call back. Usually these leads cost anywhere from three to five dollars when they are fresh. But 30 days later you can buy these leads for pennies. With today’s online voice broadcasting services you can call 1,000 leads in about 10 minutes. Talk about time savers!
2) Create an attention getting message. Your goal is to create interest and curiosity about your product or service. Your message is simply a little “tease” to get them to take another step. The next step would be a longer message and a strong call to action.
3) Call to action. The call to action should be to get the prospect to leave a message with their phone number. Now you have that opportunity to make the human touch.
It’s amazing, you simply make a few mouse clicks, upload a list and usually within minutes you have prospects to talk with. Now that’s network marketing software at it’s best.
By: Rich O'Brien
Archive for the ‘Articles’ category
#1 Reason For Network Marketing Success – Part One
April 24th, 2010
If you could give one piece of advice to all the internet marketers out there that holds the key to success with their online business, what would that be? If your son or daughter decided to walk in your footsteps and own their own business and you could tell them only one thing to focus on to ensure massive success, what would you tell them?
I had always wondered what that one essential ingredient was for the top online income producers’ huge success. I have been involved with the network marketing industry for quite sometime now and I have consistently observed what turns out to be about 1-3% making it big online compared to the other 95 – 97% failing or barely getting by. Most give up and come up with all kinds of excuses, the most common being, “There is some secret that the top income producers know that I don’t. It’s like they have a secret club or something!” At one point or other, I had the same excuses and I became terribly frustrated at not getting the results I wanted from all of my marketing efforts.
I wanted to get to the bottom of this conundrum and I decided that if I’m going to find out the “secret”, then I need to go to the source. Over some time, I researched various top producers and online “gurus” to out what they were doing that was so magical. I ended up actually speaking with a few of them (let me tell you, many of them are not easy to contact directly!). What I found out shocked me: they didn’t have secret lead sources, top secret outsourcing, or special skills that the “lower” internet marketing class wasn’t privy to. Each one of them had their own particular advise and each had their own set of honed marketing skills.
Of course, this perplexed me all the more.
So if it isn’t marketing skills, then what is it? While marketing is an essential ingredient in “internet marketing”, it is not the reason. While top producers probably get more traffic due to the greater amount of money they can throw back into their marketing, if you look at their numbers you will see that their conversion rates from visitors to leads to sales is higher for them than the average joe marketer. So, it’s not marketing skills or budget.
After racking my brain and pondering this for some time, all the while still struggling with my own business, the answer eventually became clear. And this was the turning point for me. The answer to why the top earners made a lot of money wasn’t in their traffic source, it was what they did with the traffic.
And therein lies the secret that many of the top earners didn’t even know was a secret, because it came naturally to them: Personal Branding. To be more specific, it is Positioning oneself through personal branding. They position themselves as a leader and an authority in the network marketing industry. Therefore, the leads they do get are much more likely to trust them, buy from them, and join with them, as opposed to the average internet marketer who simply puts ads out there and lets their parent company’s standard autoresponders do all the talking for them.
The top earners are the ones being chased by prospects, not the other way around.
What people are really looking for is someone who is a leader, authority, and top earner. Someone who they like and trust. The good news is that you don’t have to be a top earner to appear as one.
The good news is that there is a way position yourself as a top income earner even if you aren’t one yet. There is a way to get people to trust you and view you as a leader and an authority.
In future articles I will explain in detail the exact steps to fully branding and position yourself as a top income earner.
By: Jason Sibert
Network Marketing Defined – What it Means to Network
April 22nd, 2010
Most people think that successful network marketing comes from dishonest gain and selfish motives. These ideas usually come from those who view the type of business as one that will only prosper from the expense of others. Another line of thinking is that making financial gain from others’ efforts is completely unfair. Experienced network marketers will be able to tell you it’s completely the opposite. It is true that one’s compensation doesn’t have to come from taking advantage of others or be at anyone’s expense. In fact, the way to really aim for success in network marketing is to use an approach that will actually reward people for helping others succeed.
The negative reputation that networking brings can usually be attributed to the different types of networkers. One style is known as ‘hunting’. Hunters like to move in quick to make a sale, and will just as quickly move out afterward. It’s common that the hunting style won’t take concern to the investment that other’s bring to the table. Nor will the interest of others matter to them. The success of the hunter is easily described as fleeting; they will only benefit for a limited amount of time. The hunting technique will often quickly reveal the negative motives behind it all, leaving those involved with the immediate response to end all ties between them.
On the other hand, networkers that are genuinely successful are known as ‘farmers’. This type will invest a great deal of time into the relationships that form their business. Farmers focus their efforts on sowing, rather than on reaping. A networker who is founded on integrity will never abuse their network, nor deny that the interests of others matter. And the great thing about farmers is that their honest approach is not hidden to their network. When a networker makes efforts to do business the right way, it will not go unseen. This provides for a very enjoyable relationship.
Though the word ‘network’ is included in the phrase ‘network marketing’, each term is composed of a different meaning. Networking is only one part of the equation. It is a skill that can be applied to all businesses, not just within the field of network marketing. If a network is developed without proper insight, it won’t take long before the business fails. The aspect of working with people effectively in the network-marketing world is definitely the most important thing that can be fine-tuned. It is without a doubt critical that networkers discover the right way to work effectively with people. While pouring effort into the development of people skills over time, many have experienced great rewards even beyond the realm of their business. If you are able to apply the skills learned through networking to other parts of life, then your chances of success are much greater.
No matter what type of business field you are involved in, becoming an effective networker can help you achieve the results you desire. Hopefully, you will discover that experienced network marketers can offer some valuable insight. Put your focus toward developing it as a skill and you will be on your way to success.
By: Jason Pearson
Wireless Network Encryption Standards
April 21st, 2010
WEP – Is the first and lowest standard for wireless security. You will hear security experts say that WEP can be cracked in 5 minutes; this is true, only once you have sniffed enough network traffic for weak IV’s. Collecting enough wireless traffic will take at least a couple hours under ideal conditions. WEP can be cracked because it uses the same key for each data frame; so with enough traffic you can capture the whole key. WEP is getting harder to crack because firmware upgrades are helping prevent the transmission of weak data packets.
WPA(Wi-Fi Protected Access) – Is the upgraded version of WEP. WPA’s main answer to the flaw of WEP is that instead of using the same key for each data frame it changes the keys. This rotation of keys makes in vastly more difficult for a cracker to capture the whole shared key. WPA also helps wireless clients roam from access point to access point while working in an enterprise environment more efficiently.
WPA uses two different types of encryption, TKIP( Temporal Key Integrity Protocol) and AES(Advanced Encryption Standard). AES is the more advance form of encryption over TKIP. Some wireless adapters may not support AES encryption so you need to take that into account when planning your wireless network.
WPA2 – Further improves upon the ability for the wireless client to roam from access point to access point. There are different ways to implement WPA and WPA2:
WPA-PSK with TKIP – PSK Stands for Pre Shared Key. The client and the access point or wireless router will each share a passphrase which is encrypted with TKIP.
WPA-PSK with AES – This is the same as the above but you will use AES encryption. Remember you will have to monitor your wireless network because you might have more dropped packets with AES if your firmware is not up to date on your access point or wireless adapter.
WPA2-PSK + Mixed – This solution still uses the shared key but will accept either TKIP or AES encryption clients. This option is only available if you are using WPA2
WPA-Radius- This is the most secure wireless solution at this time. WPA rotates the keys, TKIP or AES encrypts the keys, and the RADIUS server authenticates the user. Authenticating the user is very important because with out a RADIUS server you really don’t know who is using your wireless network. A RADIUS server is basically a database of user names with passwords. If your PSK is leaked to the wrong person or stolen somehow, you don’t have any control of who is accessing your network. If you are using a RAIDUS server you have complete control over who enters your wireless network. RADIUS servers can create policies which limit what network resources the wireless user has available. A great policy to implement with a radius server is limiting the times and days your users can access the network. If your business hours are only during the day you won’t want people using it at night. Also, you can use a RADIUS server to run a wireless hot spot which will take care of billing and customer portal.
Home users will want to use at least WPA with either TKIP or AES to protect your network. If you are more tech savy you should use WPA2, this requires you to down load the WPA2 patch for Windows XP from Microsoft and update your wireless adapters driver. Some older adapters do not support WPA or WPA2 so make sure you know what your buying.
Business users will want to use WPA-RADIUS or WPA2-RADIUS. To use RADIUS you need to install a RADIUS server. Microsoft windows 2003 server can be used as a RADIUS server or you can use one of the many open source RADIUS servers which are free on the internet, such as Free RADIUS.
Just remember that if you use WPA2 you will have to down load the patch from Microsoft and update your wireless adapters driver.
Keep your wireless network Simple and Secure.
By: Eric Meyer
